Article marketing is what is known as an off page SEO (Search Engine Optimization) technique that does three things. First, the article is placed on a free high page rank article site. This gives us backlinks from this or these article sites. This helps us in the eyes of Google as an authority figure in your business space. This results in a better search position, again in time.
Second, the fans of the article site can run into your article and become a fan or client. And third, your article can go viral and be sent around the web. Many other article sites "borrow" others good articles and repost them on their site for content. So Article marketing can be a great strategy to add to your web properties approach. So, get started today on the advantages and rewards of learning about other internet forms of strategies.