Mobile Search… the importance of a mobile-friendly website!
Recently this year, Google decided that it was vitally important that every website be mobile-friendly. If your site isn’t mobile-friendly, then Google will not show it in a mobile search! So what you say?
Consider this: 82% of Americans now search for products or services on their mobile devices! Now you understand how important that is. The quickest way to check to see if you are mobile-friendly is to use Google’s free testing tool found at httpss://www.google.com/webmasters/tools/mobile-friendly/
If you have seen the lack of the number of emails, phone calls, or lack of customers, you might have a website that isn’t mobile-friendly! What are you to do?
Get your webmaster to use or design a mobile-friendly website. There are two ways to do this…
- If you have an HTML site, you will need to build a mobile HTML site and place code in the header tags that test to see what device is accessing your website. If it’s a mobile device like a mobile phone, tablet, or iPad, you will have to redirect them to your mobile HTML site.
- Convert your website to a WordPress template that is mobile friendly.
I resisted using WordPress for many years, but I have now drunk the Kool-Aid and went to the dark side, haha. But there are so many reasons now to use WordPress. I have converted most of my own personal websites over and almost all of my current clients. For my clients with an HTML website, I did option 1 above for them.
Do not underestimate where mobile search is going, and to that end, make sure you have a mobile responsive website, or you will lose tons of possible clients. Mobile search and being mobile-friendly is a must now!
Dr. Peter Brusso