Keyword research is one of the most important things you can do for your website. All search engines look at keywords; however, keywords are usually fought over for ranking. It would help if you hunted for keywords concerning 1 scientifically) they are popularly searched, 2) they have low competition for ranking, and 3) “CDI,” which is that someone purchased something using that keyword.
I will find a hand full of good keywords to use for SEO purposes. I will use state of the art tools to scientifically find a hand full of keywords that we can use across your web properties.