I will find a hand full of good keywords to use for SEO purposes. I will use state of the art tools to scientifically find a hand full of keywords that we can use across all your web properties.
Keyword research is one of the most important things you can do for your website. All search engines look at keywords; however, keywords are usually fought over for ranking. You need to scientifically hunt for keywords with respect to: 1) they are popularly searched, 2) they have low competition for ranking, and 3) “CDI” which is that someone purchased something using that keyword.